On September 25, 2025, I began a new chapter. Not a new love for Ecuador — that had been part of my life for years — but a new way of sharing it, under my own name, with every traveler who places their trust in me.
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I'm Marco Herrera, a licensed National Tour Guide of Ecuador, based in Quito. I studied Historical and Cultural Tourism and have spent more than 16 years welcoming visitors, interpreting our heritage, and discovering how much a meaningful journey can bring people together.
Independence didn't erase the years that came before. It gave them a new direction.
Before working independently, I gained experience guiding international travelers and collaborating with tourism professionals. Quito's history, Andean landscapes, local traditions, and the stories of the people I met shaped the guide I am today.
That was the day I began working independently as a tour guide. It meant taking responsibility for my own direction, building trust under my name, and learning to grow a small tourism business while continuing to do the work I love.
Becoming independent also meant making real commitments. I invested in a vehicle through financing to support my work and continue developing my private touring services. It is an ongoing responsibility — and a reminder that progress is built patiently.
Alongside guiding, I taught myself how to develop and improve my website, marcohh.com. Photography, storytelling, web design, and search visibility became ways to introduce travelers to Ecuador and help them discover the person behind the service.
My name is on the website, but this journey has never been mine alone. My wife and my son have become part of the work, helping and sometimes working alongside me. Their support means a great deal as I continue building this independent path.
I also work with trusted drivers, guides, and local collaborators when an itinerary calls for additional support. I believe good tourism is built through respect, clear communication, and genuine connections — with travelers and with the people who welcome them.
From Quito's historic streets to Cotopaxi, Otavalo, Mindo, Baños, and beyond, every itinerary begins with listening: understanding what matters to each traveler and shaping an experience around it.
Not the day my experience began — the day I chose to build the next chapter independently.
Every new guest, every conversation, and every road traveled reminds me why I began. Thank you for being part of the story. I look forward to sharing a little of Ecuador with you.
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