Privacy Policy

Last updated: April 2026

This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit this website or contact Marco Herrera regarding private tours and travel services in Ecuador.

1. Data Controller

The data controller responsible for the processing of personal data through this website is:

Marco Herrera
Independent Tour Guide and Travel Service Provider
Quito, Ecuador
Email: info@marcohh.com

2. Personal Data We May Collect

Depending on how you interact with this website, we may collect the following personal data:

• Name
• Email address
• Phone number
• Country of residence
• Travel dates and preferences
• Tour request details
• Any information you voluntarily provide through email, forms, or WhatsApp
• Technical data such as IP address, browser type, device information, and basic website usage data

3. How We Collect Your Data

Personal data may be collected when you:

• Fill out a contact form
• Send an email
• Contact us through WhatsApp
• Request information about tours or itineraries
• Book or discuss a travel service
• Browse this website

4. Purposes of Processing

Your personal data may be processed for the following purposes:

• To respond to inquiries and requests
• To communicate about tours, availability, logistics, and pricing
• To prepare personalized travel proposals and itineraries
• To manage bookings and related customer communication
• To improve website performance, user experience, and service quality
• To comply with legal or regulatory obligations when applicable

5. Legal Basis

Personal data is processed on the basis of one or more of the following:

• Your consent, when you voluntarily submit your data
• The need to take steps at your request before providing a service
• The performance of a service requested by you
• Legitimate business interests, such as improving communication, website functionality, and service quality
• Compliance with applicable legal obligations

6. Sharing of Data

Your personal data is not sold to third parties.

Data may be shared only when reasonably necessary with trusted service providers or professional collaborators involved in the delivery of requested services, such as transportation partners, operational collaborators, web hosting providers, analytics services, or communication platforms.

Data may also be disclosed when required by law or competent authority.

7. International Communications and Third-Party Platforms

This website and related communications may involve third-party services that operate internationally, including email providers, web hosting services, analytics tools, and WhatsApp.

By contacting us through such channels, you acknowledge that your information may be processed through those platforms in accordance with their own technical infrastructure and privacy practices.

8. Data Retention

Personal data will be kept only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, providing services, maintaining business records, resolving disputes, and complying with legal obligations.

When data is no longer needed, it will be deleted or reasonably safeguarded in accordance with applicable practices.

9. Your Rights

Subject to applicable law, you may request:

• Access to your personal data
• Correction of inaccurate or incomplete data
• Deletion of your data when appropriate
• Restriction of processing in certain circumstances
• Objection to certain uses of your data
• Withdrawal of consent where processing is based on consent

To exercise any of these rights, please contact: info@marcohh.com

10. Data Security

Reasonable technical and organizational measures are taken to help protect personal data against unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, email system, or digital platform can guarantee absolute security.

11. Children's Privacy

This website is not intended to knowingly collect personal data directly from children without the involvement of a parent or legal guardian.

12. External Links

This website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of those external websites.

13. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect legal, operational, or website-related changes. The updated version will be published on this page with the revised date.

14. Contact

If you have any questions regarding this Privacy Policy or the processing of personal data, please contact:

Marco Herrera
Email: info@marcohh.com